WHAT'S THE CASTORE MORNING GLORY?
I couldn't help but notice that this brand is everywhere at the moment. So I wondered where they came from. Reading up on them, it sounds a bit like a ponzi scheme, with everyone & their dog jumping onboard. The company was founded in 2015 by brothers Thomas and Philip Beahon, when they were 25 and 22 years old respectively. Two clever chaps indeed.
In January 2019, Castore became the official kit partner to British tennis champion Andy Murray, who also became a shareholder in the company in March of that year. The company brands Murray's products as AMC, and it became the official apparel partner of the Lawn Tennis Association. Marlie Packer, who plays for England's women's rugby union team, is a brand ambassador for Castore.
Castore has expanded rapidly in rugby union, supplying kits to major teams including England Rugby, Rugby Australia (Wallabies/Wallaroos), Bath Rugby, Saracens, Harlequins, Leinster, and Scarlets. The brand, known for "better never stops" apparel, partners with several Premiership Rugby and United Rugby Championship sides.
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