When is a Hooker not a Hooker?

A great story from BBC sport today about a message lost in translation:-

It just had to be Virgin Media who put the butain.....

Addendum:-

Google translate makes the same mistake! And doesnt mutate the p to b

Obs the welsh stole the Word from the french - a nation of dubious sexual morals indeed. Us welsh didn't need to create a word, as such wickedness would never occur to us